Archive for April, 2007

Video Mixing… all the kids are doing it

Taking mash ups to the next level, the DJ culture is introducing mixing music videos live in nightclubs across the US. The concept is brilliant; you’ve got someone on the dancefloor shakin their thing and watching the big screen at the same time. The club circuit has always been on the leading edge of trends, and I wonder if mixing music vids will usher in a yet another format for advertising.

See more vids from the pioneer of video mixing, DJ Ronnie G of MTV.


Toronto loves Facebook

The world’s biggest free standing structure and the world’s biggest underground tunnel network isn’t enough for my hometown of Toronto.  Now the city can boast the world’s biggest Facebook network.  Given its relatively smaller population (among the world’s biggest cities that is), this distinction probably won’t last forever.  The following numbers come from blogger Ryan Feely

City Metro Population Facebook Members
Toronto, Canada 5,113,149 +500,000
London, UK 7,554,236 338,188
New York City 18,818,536 206,228
Chicago 9,505,748 195,410
Vancouver 2,116,581 159,947
Los Angeles 12,950,129 102,130
Calgary 1,079,310 90,859
Philadelphia 5,826,742 90,091
Montreal 3,635,571 82,922
Houston 5,539,949 69,682
San Francisco 4,180,027 48,496

Nike moves some business to Crispin Porter

To follow up on a previous post regarding Nike’s announcement to shift some of its $250 million advertising business to a more digitally savvy agency, Nike has chosen Crispin Porter + Bogusky to handle Nike ID and Nike Plus but says that the rumours are false and it’s NOT because their existing agency Wieden + Kennedy, “wasn’t cutting it online”. 

2006 Canadian Online Advertising Tops $1 Billion Dollars

The Interactive Advertising Bureau of Canada (IAB) today announced that 2006 Canadian Online Advertising Revenues surged to an unprecedented $1.01 billion dollars for the year. The 2006 actuals represent a 26% increase over the $801 million originally estimated by the IAB for 2006; and an 80% increase over the 2005 actuals of $562 million.

Of the $1.01 billion, approximately $208 million or 21 percent of ad dollars were allocated to the French Canadian Online market, representing growth of 68% over the 2005 actuals of $124 million.

Get the report here

The key to a woman’s heart is…a plasma screen TV?!

Interesting study from the Oxygen Network. Apparently, women prefer tech to purses or diamonds.

Touchscreen Bus Shelters in London

Nokia’s latest campaign for the high-end N95 features touch screen games built into the advertising hoardings at London bus stops. It’s a version of the old tile matching game where you flip tiles and attempt to make a pair. See Video

A Few Non-boring Ways to Use Twitter For Marketing

Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof. Collecting groups of text messages and emails from people cataloguing “what they are doing now” might seem like a colossal waste of time, but it has found a devoted following from bloggers and those actively engaged in social media because of the immediacy and real time appeal of sharing your thoughts. This is different than blogging, this is like carrying a text based recorder on your shoulder to broadcast your location and current thoughts to the world. It’s not hard to see why this would appeal to bloggers who are already sharing their personal views of the world online. Twitter adds a frame of reference and has the same live appeal of instant messenger.

Still, a quick visit to the homepage of Twitter may leave the uninitiated unimpressed. It’s mostly a collection of people you don’t know talking about doing stuff you don’t care about. Even if you read these updates from people you do know, it’s tough to get excited about. The tool, though, offers a great platform for sharing experiences real time and has plenty of potential for marketing. Here are just a few non-boring ways to use Twitter for marketing:

1. Capture the live pulse of an event – This is one of the most popular marketing uses that I have seen for Twitter, where it is used to offer a visual display of conversations happening around an event. More and more interactive events have this, and I suspect other non-Web related events will start to incorporate it as well to offer participants a visual way to track the pulse of an event and determine where to spend time.
2. Deepen a static experience through live commentary – I saw an interesting story last week about how Fox is going to be using Twitter to promote their new show Drive by having the director provide live updates and directors commentary via Twitter throughout the show. We will definitely be seeing more of this type of marketing in the near future.
3. Facilitate collaborative watching – When it comes to watching video content online or on television, Twitter can allow you to watch something “alongside” anyone anywhere by sharing your impressions and reading impressions from others as a program unfolds. This is a powerful new method of sharing feedback and ideas
4. Add a new dimension to promotions – Scavenger hunts, user generated content campaigns, and other reality based marketing promotions are growing popularity as ways to encourage interaction from customers. Twitter can offer a way of encouraging dialogue between promotion participants and adding an “instant message style” dimension to a promotion without the privacy and contact acceptance barriers normally associated with using IM for marketing.

Tapping Twitter for marketing is still a relatively unique ocurrence — but from what I can see, there are plenty of opportunities. If the popularity of the site continues to grow it’s likely these opportunities will continue to get more appealing, and the list of ideas for using Twitter in marketing will grow as well.

Source: Rohit Bhargava

April 2007
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