Respect the Architects

If you ever wanted to know what goes into designing a shoe at NIKE, this is a must see.

This a story about Tinker Hadfield, the man who designed shoes like the Air Max. Originally trained as an architect, he was hired by NIKE in 1981 to design their corporate headquarters.

Four and a half years later he was designing shoes.

From the inspiration to the criticism he faced as a designer, this video inspired me as an information designer to push the limits. I hope it does the same for you.

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2 Responses to “Respect the Architects”


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