Video Mixing… all the kids are doing it


Taking mash ups to the next level, the DJ culture is introducing mixing music videos live in nightclubs across the US. The concept is brilliant; you’ve got someone on the dancefloor shakin their thing and watching the big screen at the same time. The club circuit has always been on the leading edge of trends, and I wonder if mixing music vids will usher in a yet another format for advertising.

See more vids from the pioneer of video mixing, DJ Ronnie G of MTV.

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April 2007
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