Archive for the 'user generated content' Category

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Design Your Own Pepsi Can

Looks like Jones Soda isn’t the only soft drink maker to let their fans design their cans. PEPSI – yeah, PEPSI – is the latest advertiser to grab UGC (user generated content) by the reigns. While the site is intuitive and growing in popularity, I’m curious to see what PEPSI is going to do with this content. Will they use the designs as inspiration for their brand development teams, or will they actually go and produce user-generated labels for their cans? Looking forward to the result.


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August 2017
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