Archive for the 'technology' Category

Twittering from the Capital C offsite

The other day, as we sat in the Guvernment on those extremely uncomfortable chairs, little did anyone know that the rest of world was listening in. OK, not the entire world. But anyone who cared about what I had to say on Twitter got highlights of that amazing day.

As I sat in my chair, feeling the numbness creep into my behind, I began Twittering from my cellphone; I felt so empowered. Like a reporter from CNN.

My first post (a.k.a. “Tweet”) was about Doug and the purpose of the day’s event. See the bottom of the list in the image below:

Twitter/joeszabo.com

Later on, I Tweeted about Geoff Craig, asking Twitterland: “What’s On Your Highlight Reel?”

There were a few responses from people that follow me or my “Followers”, which you can see I have 28 of. Some of them are fellow Cap C’ers. Others are friends, family and industry experts.

Regardless of who’s following me, the idea is my followers get my Tweets. Some on cellphones; others on a desktop widget like Twitterific. Or on the site www.twitter.com. Some get them on all 3. It depends.

To put this into context, think about our colleagues that could not make it to the offsite that day. Had they been following joeszabo on Twitter, they would have received the updates throughout the day. Heck, some of them could have Tweeted back, egging Tony on about his GO TEAM sign.

On a more serious note, the Los Angeles Fire Department is using Twitter to send updates as fire ravages through Southern California. Even people who have lost their internet connection as a result of losing their home or damage to the city’s infrastructure, they can still be kept up to date: they just have to follow LAFD on Twitter.

Truly amazing times.

Twittering (a.k.a. Micro Blogging) is beginning to take a stronghold. Google recently acquired Twitter’s competition, so if Google is keen (their stock went over the $700 USD mark today) then pretty much the rest of the world will be.

Just give it time.

Heineken Skypecasts Concert, Connects Musicians, Fans

In September 2006, Heineken and Qi-ideas hosted a live, web concert event featuring the Dutch band Johan and using Skype technology to do something that hadn’t been done before: Skypecasting.

Skypecasting allows up to 100 users to be in direct contact at one time, and unlike podcasting and webcasting, two-way interaction is part of the deal, which means the band could hear the listeners’ applause and questions, just as listeners could hear the band play. As sponsor of the exclusive concert experience, Heineken was able to put its brand front and center at a unique and WOM-worthy musician/fan intersection.

The key to a woman’s heart is…a plasma screen TV?!

Interesting study from the Oxygen Network. Apparently, women prefer tech to purses or diamonds.

Touchscreen Bus Shelters in London

Nokia’s latest campaign for the high-end N95 features touch screen games built into the advertising hoardings at London bus stops. It’s a version of the old tile matching game where you flip tiles and attempt to make a pair. See Video

Flash ushers in a new level of product demos

image

The old P&G formula of problem, solution and show the damn product in action is every art director’s and copywriter’s nightmare. I remember always looking for ways to demonstrate the ubiquitous product shot and still feeling somewhat obligated to include the spot on my demo reel.

With the evolution of flash, I’m coming across more and more sites the take product demos to a whole new level.

This site takes mens suits and uses everyday situations to demonstrate the fabric’s superiority.

Splat the mat uses real time, fast-forwarding to demonstrate how good these car mats are for everyday usage.

Seen any other good uses of flash as a product demo, please reply.

Will Wii Change the Way We Surf?

According to a recent Merrill-Lynch study, by 2011, 30% of American households will own a Wii. If that estimate holds up (and given the Wii’s still-thundering sales figures, there’s no reason to doubt it), about one out of every three U.S. homes will soon have a new kind of Web browser sitting in their living room.

The obvious immediate objection, or course, is “who’s going to browse the Web without a keyboard?”

The most obvious immediate answer: the very young, who already send text messages over their cellphones more than they send IMs over their computers. They’ll acclimate quickly to the keyboard-free Web, and being so popular, developers will figure out ways to integrate the Wii’s pointer/nunchuck controller to Web apps which make the experience increasingly intuitive. (Of course, Nintendo could always go the Xbox route, too, and add a keyboard peripheral for us old school Netizens.)

Couple the Wii’s Internet Channel with the company’s stylus-operated DS handheld getting an Opera browser in June, and it’s easy to see Nintendo becoming the dominant Internet hardware company a few years down the road. Couple that to the growing sophistication and popularity of Web-integrated cellphones, and it’s difficult to see the PC remaining our main means for accessing the Internet for much longer.

So here’s the million dollar question: If the personal computer is no longer essential to the Internet, what happens to all the industries built around it?


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