When Did Being “Social” Mean Internet?

  

There was a time when being social was about people getting together over anything from cocktails to Sunday mass. Today, the word “Social” conjures up an entirely different meaning. For Gen X to Z, we think Facebook, MySpace or Twitter.

For boomers it might be the Saturday night ritual of dinner and a movie. For folks like my mom, “Social” means a game of cards, scones and tea with her mates. That’s social. Old school. 

However, I’m seeing poeple in their seventies hopping onto Facebook to see what they’re children are doing or networking with friends about the next bocci tournament. 

Indeed the web, and the amazing applications that come with it, has accentuated the proliferation of being social.

To this end I find it amazing that when advertisers think “Social” they think of the web first, yet when they think “Marketing” most think of TV first, web second.  How old school is that?  

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