The old P&G formula of problem, solution and show the damn product in action is every art director’s and copywriter’s nightmare. I remember always looking for ways to demonstrate the ubiquitous product shot and still feeling somewhat obligated to include the spot on my demo reel.
With the evolution of flash, I’m coming across more and more sites the take product demos to a whole new level.
This site takes mens suits and uses everyday situations to demonstrate the fabric’s superiority.
Splat the mat uses real time, fast-forwarding to demonstrate how good these car mats are for everyday usage.
Seen any other good uses of flash as a product demo, please reply.