Archive for the 'packaged goods' Category

Let the Game Continue

Another fine online installment from AXE. Poor guy flips his truck, watches it explode and gets distracted from women who want to help. Can’t a guy get a break?

Let the Fun continue here.

ELAVE

Something like this can only be done thanks to the internet. I mean, what broadcaster would allow for something like this? Forget about the complaints, the committee lynch mobs, the public outcry… just imagine how a 4-year old would react. One friend said it’s campaigns like this that will make the networks realize that they better lighten up.

More and more marketers are realizing that they can take their TV production budget, make a “commercial” and “air it” for as long as they want.

I take my, um, hat off to ELAVE for having the, um, courage to do a campaign like this. God bless the internet.

ELAVE – Nothing to Hide

Trident Video Experience

trident

The new Trident site in the UK reminds me of my Joost experience: video chapters, a simple, proximity-based interface and loads of extra content to better understand what Trident is about. A very good online experience, which lacks a little bit of interactivity but surely is sticky enough to expose people for at least five minutes to the Trident brand.


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August 2017
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