Flash ushers in a new level of product demos

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The old P&G formula of problem, solution and show the damn product in action is every art director’s and copywriter’s nightmare. I remember always looking for ways to demonstrate the ubiquitous product shot and still feeling somewhat obligated to include the spot on my demo reel.

With the evolution of flash, I’m coming across more and more sites the take product demos to a whole new level.

This site takes mens suits and uses everyday situations to demonstrate the fabric’s superiority.

Splat the mat uses real time, fast-forwarding to demonstrate how good these car mats are for everyday usage.

Seen any other good uses of flash as a product demo, please reply.

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3 Responses to “Flash ushers in a new level of product demos”


  1. 1 Alli April 22, 2007 at 9:20 am

    Theyre some nice sites right there, with video production made more accessable its not surprising that various mediums are being combined. Makes for some nice sites too, the splat the mat site was particulary fun :p

    Ill try and dig up some links for you later.

  2. 2 Joe Szabo April 24, 2007 at 2:35 pm

    thanks Alli. we’re very excited about where this medium is heading for clients that ask us for product demos. can’t believe i’m saying this, but yeah, very excited indeed. appreciate any additional links you can add.

  3. 3 Alli May 1, 2007 at 11:21 am

    Ok I cant find the links I had before, but an interesting use of the medium is brand promotion through web exclusive content e.g.

    http://www.absolutkravitz.com
    one original song and a number of remixes all available for free, pretty nice site design too!


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