The Most Contagious of 2007

Prepared by the brilliant minds at Contagious Magazine. See the ideas, trends and innovations behind the world’s most revolutionary marketing strategies.

The sheer volume of Contagious stuff in 2007 has proved to be both a blessing and a curse, making the selection process that bit trickier. In the end, the inexorable onslaught of the social networking phenomenon proved too much.

Never before has so much been placed in the hands of the consumer, forcing brands and advertisers alike to adapt furiously to an environment where a product can be made or broken with the creation of a simple slanderous facebook group.

However, the shifting of the proverbial goalposts has begun to dictate the creation of useful content on genuinely engaging platforms.

Find out here (PDF 2.8 mb)

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