What Marketing Executives Need to Know

Control

Read an article from Jeremiah and things became crystal clear:

Web Marketing no longer is limited to your corporate site.

Let go of the concept of ‘driving traffic to your website’ as a sole measurement of success. The web, its message, and your battles are now fought on the open and distributed web.

Trusted decisions between prospects and customers are made on these social communities and networks, so the savvy executives need to go there.

I see 2 lines of communication. On the X axis is traditional; Y is peer-to-peer. The more communication a brand places on the Y axis, the more control that brand puts into the consumers’ hands.

Such a simple formula, yet most marketers don’t get this. I failed math. Twice. Yet to me, this is so crystal clear.

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