Google Buys Feedburner

feedburner

Feedburner is web feed management company. Google bought them yesterday for $100 million.

Why?

Google’s RSS advertising program has been in a perpetual closed beta since 2005. This acquisition is going to rekindle that program.

What does this mean?

RSS feeds + Google’s Adsense = Adsense for Feeds

Get ready for RSS advertising bombardment.

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