Heineken Skypecasts Concert, Connects Musicians, Fans

In September 2006, Heineken and Qi-ideas hosted a live, web concert event featuring the Dutch band Johan and using Skype technology to do something that hadn’t been done before: Skypecasting.

Skypecasting allows up to 100 users to be in direct contact at one time, and unlike podcasting and webcasting, two-way interaction is part of the deal, which means the band could hear the listeners’ applause and questions, just as listeners could hear the band play. As sponsor of the exclusive concert experience, Heineken was able to put its brand front and center at a unique and WOM-worthy musician/fan intersection.

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