Archive for the 'user generated content' Category
Online Habits by Age Group
Published May 21, 2007 customer experience , the marketplace , user generated content , web 2.0 Leave a CommentIs your company ready for web 2.0?
Published May 21, 2007 user generated content , web 2.0 Leave a CommentFill out this handy checklist.
Looks like Jones Soda isn’t the only soft drink maker to let their fans design their cans. PEPSI – yeah, PEPSI – is the latest advertiser to grab UGC (user generated content) by the reigns. While the site is intuitive and growing in popularity, I’m curious to see what PEPSI is going to do with this content. Will they use the designs as inspiration for their brand development teams, or will they actually go and produce user-generated labels for their cans? Looking forward to the result.
