Unearthing one golden pixel at a time
Taking mash ups to the next level, the DJ culture is introducing mixing music videos live in nightclubs across the US. The concept is brilliant; you’ve got someone on the dancefloor shakin their thing and watching the big screen at the same time. The club circuit has always been on the leading edge of trends, and I wonder if mixing music vids will usher in a yet another format for advertising.
See more vids from the pioneer of video mixing, DJ Ronnie G of MTV.
The world’s biggest free standing structure and the world’s biggest underground tunnel network isn’t enough for my hometown of Toronto. Now the city can boast the world’s biggest Facebook network. Given its relatively smaller population (among the world’s biggest cities that is), this distinction probably won’t last forever. The following numbers come from blogger Ryan Feely
| City | Metro Population | Facebook Members |
|---|---|---|
| Toronto, Canada | 5,113,149 | +500,000 |
| London, UK | 7,554,236 | 338,188 |
| New York City | 18,818,536 | 206,228 |
| Chicago | 9,505,748 | 195,410 |
| Vancouver | 2,116,581 | 159,947 |
| Los Angeles | 12,950,129 | 102,130 |
| Calgary | 1,079,310 | 90,859 |
| Philadelphia | 5,826,742 | 90,091 |
| Montreal | 3,635,571 | 82,922 |
| Houston | 5,539,949 | 69,682 |
| San Francisco | 4,180,027 | 48,496 |
To follow up on a previous post regarding Nike’s announcement to shift some of its $250 million advertising business to a more digitally savvy agency, Nike has chosen Crispin Porter + Bogusky to handle Nike ID and Nike Plus but says that the rumours are false and it’s NOT because their existing agency Wieden + Kennedy, “wasn’t cutting it online”.
The Interactive Advertising Bureau of Canada (IAB) today announced that 2006 Canadian Online Advertising Revenues surged to an unprecedented $1.01 billion dollars for the year. The 2006 actuals represent a 26% increase over the $801 million originally estimated by the IAB for 2006; and an 80% increase over the 2005 actuals of $562 million.
Of the $1.01 billion, approximately $208 million or 21 percent of ad dollars were allocated to the French Canadian Online market, representing growth of 68% over the 2005 actuals of $124 million.
