On the heels of a Yahoo/OMD study showing a 43 hour media day for Generation Y due to multitasking, eMarketer reports that their younger siblings are getting into the act with even toddlers practicing media multitasking.
Archive for April 16th, 2007
For those of you (myself included) who have become addicted to the site, these numbers should come as no surprise. I’m intrigued that Facebook has supplanted Flickr as the no. 1 photo sharing site.
Read the story behind the making of Facebook.
The new Trident site in the UK reminds me of my Joost experience: video chapters, a simple, proximity-based interface and loads of extra content to better understand what Trident is about. A very good online experience, which lacks a little bit of interactivity but surely is sticky enough to expose people for at least five minutes to the Trident brand.
